Hey, I'm Ashley.
I'm a mom, an entrepreneur, and a human sharing my thoughts on all of the above.
I’ve told myself for years that I can’t write.
In 2026 I am challenging that belief and writing about the things that are important to me, along with the challenges I am currently going through. If you’re into rants, sarcasm, grammatical errors, and a very un-curated experience, welcome.
The past 6 years of my life have been a fucking whirlwind.
I became a mother and went through life altering postpartum depression/anxiety, I left my C-level role at a company I thought I’d work my entire career at, I started a business, I stalled in said business, I brought on a co-founder, I challenged every single core belief I had, oh and I got a puppy.
This space is for me to explore my creativity, to open up discussions around the topics that I’m passionate about - many of them stem from my own personal struggles. I know that I am not the only high-achieving, perfectionistic, people-pleasing woman out there who got absolutely WRECKED by motherhood and found herself shifting into a completely new identity. I also know that I have a lot of value to share from my experiences in leading business and people ops that I’d like to begin sharing more of.
Substack told me to talk about what kind of community I want to build in this section…
It’s an interesting question because my entire business (Hive Ambition) IS a community. I am in the process of learning how to cultivate and build really meaningful, strong communities…so I’m not sure that I can concisely state what exactly I think this community should be.
In a nutshell, I want to create a place where women can show up and hear someone else talk about the unspoken struggles of motherhood, entrepreneurship, deprogramming the high-achieving identity, and also learn a thing or two that perhaps they can use in their own business.
But most of all, I just want to create a community of honesty, safety, blended with a little sarcasm.
What’s the game plan?
I don’t know. How often will I post? No clue. Will it be consistent? I’d love to say yes, but life with kids and a business in start up mode will humble you every time you try to commit to something.
For now, the game plan is that I am putting myself out into the world in a way I never have. I am challenging a belief that I’m not a “writer” and I’m using this as a way to exercise my creative muscles. Hopefully y’all are cool with that.
Here’s me, with my daughter, at bathtime.
This space is for the unpolished me, the silly me, the creative me, and I hope that those versions of myself bring out a little of those versions in yourself. Thanks for coming along with me on whatever this journey turns out to be.


